Preparation journey for Salesforce Marketing Cloud Consultant Certification

Introduction

The Salesforce Certified Marketing Cloud Consultant role is for those who have worked with Marketing Cloud products and have the know-how to configure them. And, to obtain this role, you need proven experience in Marketing Cloud administration and pass the Salesforce Certified Marketing Cloud Administrator exam. A Salesforce consultant design best practices execute campaign deployments and conclude unique solutions for customers. Before moving to its preparation strategy let us look at the role of a Salesforce Marketing Cloud Consultant. Start your preparations with Salesforce Marketing Cloud Consultant Training in Noida for better guidance.

Role of a Salesforce Cloud Consultant

As a full-time Salesforce Marketing Cloud Expert, you are responsible for optimizing the platform. Also, offering technical expertise to scale digital solutions, email marketing campaigns, and even data integration. You need to work closely with the IT, sales, and marketing teams to ensure that the platform is working to its optimal capabilities.

Roles and Responsibilities

• Present interval executive-level Salesforce platform demonstrations, and later thoroughly run all features upon request.
• Set up and further configure data models.
• Develop scalable solutions on the basis of business objectives, marketing metrics, and tech needs.
•  Design platform configuration and data feed to effectively run automated email campaigns.
• Act as a hands-on consultant on wide-scale projects including email marketing campaigns, customer service solutions, customer journeys, data segmentation, and such.
• Identify and solve data feed-related issues.
• Advise teams about the latest tech innovations, third-party solutions, new business initiatives, and interactive email templates.
• Optimize internal processes on the basis of team requests, opportunity gaps, and business needs.
• Communicate project initiatives to correct stakeholders.

Roadway for Salesforce Marketing Cloud Consultant

The best way to earn this role is to prepare for the Salesforce Marketing Cloud Consultant exam and clear it with a good score. Getting a Salesforce certification tag will not only help you in improving your skills in this area but will also increase your value during the interview. So, let us focus on passing the exam.

Understanding the Structure of the Marketing Cloud Consultant Exam

The Salesforce Certified Marketing Cloud Consultant exam is of 105 minutes. And further includes 60 multiple-choice/multiple-select questions, with additional 5 questions (unscored). A score of at least 67 per cent is essential to pass the exam. Depending on the exam delivery mechanism, the exam can be taken onsite at a testing facility or even online in a well-established setting.

Knowledge and experience requirements for the exam:

Salesforce Certified Marketing Cloud Consultants own at least six months of implementation experience. Or maybe at least five implementation project experiences.

Secondly, they need to have hands-on experience as a Salesforce Marketing Cloud Solutions Architect. Or even similar expertise in implementing Marketing Cloud and its related tools.

On a technical level, the Salesforce Certified Marketing Cloud Consultant owns facilitation and consulting abilities.

Further, you need to have the following experience, knowledge, skills, and ability to pass the Salesforce Certified Marketing Cloud Consultant exam:

Implementing different tools such as automation, segmentation, tracking, and analytics for making data-driven decisions to optimize email campaigns.

Secondly, troubleshooting and solving key platform issues.

Writing basic SQL with additional join statements.

Then, utilizing scripting for using messaging and CloudPages ( Server-Side Javascript, AMPscript, Guide Template Language).

Configuring data (Contact Builder, data extensions).

After that, manage unsubscribes ( according to the custom Preference Center).

Specifying and executing email data interactions (data extracts, import, file transfers).

Configuring automation and understanding Web Service offerings.

Managing and further troubleshooting Marketing Cloud Connect.

Configuring Distributed Marketing and developing an in-depth understanding of the Contact Delete process.

Lastly, passing the Salesforce Certified Marketing Cloud Email Specialist and Marketing Cloud Developer certification can add benefits.

Conclusion

The Salesforce Marketing Cloud Consultant is certainly one of the most ambitious certifications. Indeed, this is certification is a great choice for all the evolving Marketing Cloud experts. You really need to have some hands-on experience and need to study some of the topics, especially those you haven't yet encountered in your projects. Go through Salesforce Marketing Cloud Consultant Online Course to prepare well for this certification. Moreover, Certified Marketing Cloud consultants are highly sought-after positions in the job market. Thus, add this certification to your bucket and enjoy better positions in your career.